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Aswell as providing digital services the Mustard Factory offer a
print design and production service.
It often works out economical or is sometimes quicker and easier
to have both online and offline material developed by the same people.
If this is not the case for your business and you already have a
print company, we are experienced in working in co-operation with
other agencies including printers, advertising and marketing agencies.
If you would like to switch your printed material to us please contact
us with your requirements.
4 Colour Process Printing Explained
Colour photographs need to be separated into primary colours in
order to be printed.
The primary ink colours are called "Four Colour Process", the colours
being cyan (bluish), magenta (pink/reddish), yellow and black.
Printing presses can only print solid colour in the image area,
while no ink prints in the non-image areas.
To achieve the required result the photograph is converted into
a pattern of very small and clearly defined dots of varying size.
This process is called screening.
The printed result is an optical illusion relying on the eye to
mix the dots of the four process colours.
Process colors
Take a magnifying glass or a strong pair of reading glasses and
look very closely at a full color page of any printed magazine.
What looks like a full range of colors is actually an illusion.
What you see are images made up of only four colors of ink, known
as the 'process colors' — cyan (blue), magenta, yellow and black
(CMYK).
When dots of these four inks overlap, they produce a broad range
of colors. All 'full color' prints are made this way.
On a printing press are four ink rollers — one with each of these
colors. The press prints these inks, one on top of the othe to make
the color pages you see.
NB: Most printing presses start with the yellow ink, then the
cyan, magenta and black.
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